As a custom trailer for the film played, consumers were sent on a "treasure hunt" to look for and tap specific items on the screen, and they were rewarded with exclusive video content from the film for everything they found. You can view the experience here. The first campaign to launch was for Disney's recent release, Pirates of the Caribbean: Dead Men Tell No Tales.Each campaign is being built with the AdColony in-house design team, Skylab, with custom creative that leverages the functionality of Aurora™ video. This is what we're offering with Aurora™."ĭisney, Buffalo Wild Wings and Genesis Motors, along with their agencies OMDe, Horizon Media and Canvas Worldwide, are the first advertisers to run campaigns with the new ad formats, and initial campaigns will run across North America, EMEA and APAC. "Advertisers want consumers to go deep with their brand, and from feeling the rumble of a car as it races down the road, to looking around an environment using an accelerometer and 360 degree video, it's all about immersion and interactive storytelling. Interactive video should not just be placing an overlay or some buttons on top of a video," said Will Kassoy, CEO of AdColony. "Some people may tell you that there has been interactivity in mobile video for years, but they are selling the industry short when they talk like this. The new units provide brands an opportunity to showcase creativity, and deliver experiences that uniquely fit their specific branding and engagement goals. From creating fully shoppable video experiences where consumers can tap to add items to a cart, to swiping to make video content switch from day to night or rain to shine, to switching between concurrently-running videos in a "choose your own experience" style campaign, Aurora™ allows consumers to touch, tap, tilt or swipe a running video to truly affect what happens on screen.
Aurora with screens unveiled professional#
Aurora™ also taps into the powerful graphic technologies of WebGL to give marketers graphic capabilities usually only possible in professional CGI and gaming design, such as custom particle effects, textures, lighting and a physics engine that result in a more realistic and life-like experience for the viewer. Powered by AdColony's Instant-Play™ technology, the new video framework leverages interactive content, haptic effects and other native mobile capabilities to captivate users.
The Aurora™ video suite allows advertisers to immerse consumers into video content in a way never before seen in mobile advertising, while also providing the scale to deliver TV-like reach with real results. LOS ANGELES, CA-(Marketwired - Jun 7, 2017) - AdColony, the largest independent mobile advertising platform, today announced the launch of Aurora™ HD Video, a suite of new interactive mobile video products that are fundamentally changing how consumers can physically engage with video content.
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